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Game Development

”You can interact with a refrigerator: open the door and the light inside turns on. Close the door and the little light goes off. But how many people do you see standing in front of their refrigerators, opening and closing the doors, laughing?”

~ Chris Crawford

If you have a bad user experience in a game, you have a failure. If you have a bad user experience on a website, you have - People will use it if there’s no alternatives.


Games can be inspiring, enlightening, informative, motivating, relaxing, entertaining and so much more. What we think games do so much better than any other medium is teaching and motivating.  

The beginning of any game is always learning the game. Games have mastered the art of teaching people new things, while keeping them engaged, and isn’t that what we all want? 

How we approach game development








  • Pre-production

    Pre-production is the first step of the project, and it will lay the foundation for the rest of the project. Everything from the project plan, game design, art styles, and gameplay prototypes.​

    The game concept is a high-level overview of what the game is going to be. What mechanics, game design, economies, platforms, and so on will be developed.​

    Prototype to test technical questions, and prove if it can be done to not. As well as testing if the core mechanics and gameplay will be fun. Sometimes things sound better on paper than they feel in real life.

  • Production

    Flesh out Game Design with the story, rules, content, economics, and so on. We focus on flexibility and try to keep things as flexible as possible.

    Development is ramped up. Additional programmers, artists join the team to ramp up production speed, while ensuring quality stays high. 

    ​The prototype is scrapped, and a proper foundation is set up to build upon to ensure we scale the architecture correctly from day one.

  • Release

    In closed beta, all core mechanics are fleshed out and ready to test.​

    When the game is almost finished, we expand testing to open beta. Focus in this testing phase is user experience and retention​

    Soft-launch is our last step, where we tweak player retention and monetization in selected markets/countries. ​

    When we've reached decided monetization and retention goals we're ready for launch, and will help you through every step.

  • Post-Release

    Throughout the game's lifetime, we can provide Live Operations optimizing player retention, monetization, and player experiences.​

    We do this through a mix of small tweaks such as number balancing and optimization, to major updates such as new content, mechanics, and game modes. 


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We'll blog about everything tech related, from our own experiences with working with various applications, to projects we are proud of and also philosophical topics. Give it a read and get smarter!